Joydays was created with one simple mission: to provide low glycemic, better-for-you snacks that are still packed with those classic flavors you know and love. They believe that everyone should have the chance to joyfully indulge in their favorite snacks without compromising health or having to worry about spikes in their blood sugar.

I wanted to play with the sense of joy and liberation for the naming and visual identity through uplifting colors and vivid food photography. With its fresh and cheerful look and feel.

Art Direction, Packaging Design and Branding.