A FEW WORDS ABOUT ME
Self-taught UX researcher and designer consultant based in India. Crafting impactful digital experiences with a user-centric approach. 4+ years of global project collaboration.
I am passionate about everything that has to do with user experience and art direction. I enjoy working with agencies and enthusiastic people who want to solve problems through beautiful designs and experiences.
About Me
Based in New Delhi, India, with 13 years of diverse experience, I'm an explorer excited about new goals and experiences. Blending psychology and design, I excel in UX research and design, specialising in qualitative and quantitative research, heuristic evaluation, information architecture, wireframing, prototyping, usability testing, and comprehensive UX strategy for Android, iOS, web, and SaaS applications. I've collaborated globally for 4 years, contributing to memorable digital experiences for clients like Spotify, Venmo, Regimed Medical, Rage Coffee, Damensch, and GetPowerplay. Dedicated to improving ROI by creating emotional connections between users and products, I bring over a decade of design expertise to the table. Having worked across various industries, including architectural hospitality design, events and exhibitions, animated commercials, digital marketing agencies, e-commerce, FMCG, and IT firms, I've transitioned from being a creative director to a full-time freelance UX researcher. In my spare time, I enjoy photography and motorcycle adventures.
How did I get into UX?
The meaningful interactions with the people I work with are something I've really enjoyed throughout all of my different experiences. I also really just started to miss working in a more imaginative field and using my creative skills. As a result of this realization, I decided to pursue a new path in UX Design, where I could combine both of my passions in a new and purposeful way. I want to explore design through the emotional, functional, and aesthetic spectrums and have the opportunity to make a positive impact on people’s lives.
Product
Services
Design Thinking
UX Research
Heuristic Evaluation
Personas
Analytics
Information Architecture
User flow & Journeys
Roadmapping
Affinity Diagram
Wireframing & Prototyping
Usability TestingCreative
Services
Creative Direction
Art Direction
Brand Strategy
Voice + Tone Guidelines
Campaign Planning
Brand identity
Illustration
Marketing Collaterals
Packaging Design
Advertising Campaign Concept
Digital Design / Post-Production
Experience & Tools
Over the years, I've been fortunate to work with some of the best brands in almost every vertical across multiple industries.My focus lies in digital design where creating user experience has become my passion.
UX Designer & Creative Consultant (Freelance)
Noida Extn, India
Jan 2024 - Present
Creative Director
Laqshya Media Group, Noida, India
June 2023 - Dec 2023
Vice President Creative
Rage Coffee, New Delhi, India
Jan 2022 - Feb 2023
UX Designer & Content Strategist (Freelance)
Red Dog Community, London, United Kingdom
Dec 2021 - Jan 2022
Creative Director, Consultant
Powerplay, Bengaluru, India
Sept 2021 - Nov 2021
Creative Director
Dentsu Marketing and Advertising, Gurgaon, India
July 2021 - Sept 2021
Creative director, Consultant
Damensch, Bengaluru, India
June 2021 - July 2021
Independent Creative director, Consultant
Mabbly, Chicago, USA
June 2020 - June 2021
Associate Creative director
Fountainhead MKTG, Gurgaon, India
April 2019 - June 2020
Senior Art Director
Fountainhead MKTG, Gurgaon, India
April 2017 - April 2019
Sketch
Figma
Invision
Miro
Keynote
Survey Software
Usertesting.com
Adobe Creative Suite
Google Workspace
Trello
Slack
Notion
Sketch
Figma
Invision
Miro
Keynote
Survey Software
Usertesting.com
Adobe Creative Suite
Google Workspace
Trello
Slack
Notion
Sketch
Figma
Invision
Miro
Keynote
Survey Software
Usertesting.com
Adobe Creative Suite
Google Workspace
Trello
Slack
Notion
Sketch
Figma
Invision
Miro
Keynote
Survey Software
Usertesting.com
Adobe Creative Suite
Google Workspace
Trello
Slack
Notion